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After attaining an Honours Degree in Fine Art, James worked in e-commerce and design before moving into marketing. Upon completion of his master’s in marketing at Napier, James joined an Edinburgh PR & Public Affairs Agency where he established the digital marketing team in 2017, under his guidance they developed a number of complex projects and products including a portal that won a Scottish Government Prize for best digital responses to COIVD-19. before moving in house to lead a team developing a new brand and redevelop an existing consumer brand for financial services provider.

James has over 15 years’ experience in Strategic Digital Marketing, SEO, Digital Product Development, UX & UI. His areas of expertise are in user behaviour and strategic planning.

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